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The Five Most Important Things You Can Do to Get Future Customers to Your Website



Have you heard of Google Panda? No, it's not a mascot. In fact, Panda was a change made to Google's search results algorithm all the way back in 2011, with the goal of helping to eliminate low-quality sites from searches, while having higher-quality sites appear at the top of the search.

Ever heard of it? You’re not alone if you haven’t.

The fact is, Google and its peers in the search engine sector are consistently updating and refining their algorithms and web crawlers, helping redefine the ways in which users search the internet for e-commerce options and content – and how they find their way to your brand.

Whether that means factoring in mobile devices, updating search engine ranking pages (SERPs) with Knowledge Graphs and Featured Snippets, or taking aim against “blackhat” tactics like keyword stuffing, Google has long been a vital gatekeeper for businesses, either helping to guide internet users to your site – or send them into the arms of your competitors.

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How Blogging Drives Customers to Your Website

How Blogging Drives Customers to Your Website (Source: pixabay.com - used as royalty free image)
Do you want to truly drive traffic to your website?
Read on...

You can't read an article, a post, or a tweet from a digital marketing firm or an SEO (Search Engine Optimization) outfit without reading a mention of "blogging". Sure, it's a buzzword.

We made it up about nine or ten years ago. It's a concatenation of "web logging". In its original form, blogging essentially functioned as an online journal; today, it refers to a variety of multimedia content curated and kept in the same place. 

Whether you're creating an up-to-date journal for your company, keeping your content fresh with regularly posted information about your offerings, or actively writing creative posts in the form of listicles, quizzes, or infographics, it all effectively works the same way. And it has been recognized as one of the top ways to bring in customers for businesses of all sizes. Why, you ask?

It comes down to the fundamentals of SEO:

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Quality Content vs Online Advertising - Where Should You Focus Your Budget?

Quality Content vs Advertisement - Where Should You Focus Your Budget?At the start of 2014, many businesses, small and large, are re-evaluating their strategies to reach new customers and promote their brand.

Often, question usually boils down to this:

Should we focus our budget more towards online advertising (SEM) or bolster our content to develop organic results?

The one that will get you the most bang for your buck is, hands down, the generation of quality content.  Here's why:

1. Quality content = quality interactions

The first, and perhaps most stark contrast between quality content and advertisements is the generation of quality interactions between company and customer.

Advertisements mostly sit flat, waiting for a click to redirect the customer.  Content, however, is the start to a conversation, inspiration, and share.  When you're generating quality content as a company, you are sharing something that will not only interest and engage your audience, but portray your company as an informed and useful source.  This remains true not ONLY for that first interaction, but for further interactions down the line.

2. Content generation gives you the room to portray your personality

Online advertisements, especially under the "company" persona, can often lack a sense of humanity.  Content, however, helps reveal "the man behind the curtain" and put your company on a more personal level.  Mediums like blogging, for example, provide your company a regular platform to connect with customers on a personal level.

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10 Best Free Christmas Apps for iPhone and Android Smartphones

Christmas is nearly upon us and it's time to soup up our smartphones with as many awesome (free) Christmas apps as possible, right?  Here are our top 10 favorite free Christmas apps for iPhone and Android.

Waitrose Christmas1. Waitrose Christmas (iPhone)

Waitrose Christmas is the best free app for holiday food, planning, and partying.  This app has got you covered with tons of recipes, cocktails and mocktails, and some great tools/planners to set you up for the big day.

Click here to download for iPhone

 

Yummy Christmas2. Yummy Christmas (iPhone)

Let your kids get in on the cooking fun with Yummy Christmas - super easy Christmas recipes for kids.  You may want to be prepared to mute the Christmas carols that repeat on the background, but otherwise this is a fun free app for your kids.

Click here to download for iPhone

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How to Change Your Email Address Without Giving Yourself a Headache

How to Change Your E-Mail Address Without Giving Yourself a HeadacheThere comes a point in most people's online lives that you decide its time to change your email address over to a new one.  

Change your email address

Maybe it isn't professional enough, maybe you want to have your full name in your email address, or maybe your email suffix is giving your professional brand a bad name. Whatever the reason, changing your email address over can be a huge hassle, IF you don't know how to do it.

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How to Get Your Business Off the Ground Without Breaking the Bank

How to Get Your Business Off the Ground Without Breaking the BankWhen starting a business, the sheer number of tasks can seem a little daunting, especially when it comes to budgeting.  How do you establish your marketing, communication, and organizational methods in a cost-effective fashion?

Luckily, the digital world offers a hoard of fantastic tools for these three tasks that DON'T break the bank.

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Get More Out of Siri By Using This Phrase

"Why is the sky blue?"

"When is daylight savings time?"

"How can I fix my heater?"

Get More Out of Siri By Using Wolfram AlphaiPhone users have probably asked Siri - Apple's intelligent personal assistant and knowledge navigator - some questions like these at one point or another.  

Sometimes she's awesome...and sometimes she's not.  

But don't worry - she can be very VERY useful, provided you know how to phrase your questions.

How can you make the most out of your relationship with Siri? 

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The Best Free Thanksgiving Apps for Your Holiday Planning

Thanksgiving day planning can get a little hectic. Thankfully, there are (of course) apps for that! Here are 4 fantastic (and free!) Thanksgiving apps for your mobile devices.

The Best Free Thanksgiving Apps for Your Holiday Planning1. Thanksgiving: A Bon Appétit Manual

If you're a fan of the "Bon Appétit" magazine, then this is a great app for you! It comes with 101 fantastic recipes, spanning from traditional food fare to the slightly more exotic dishes for the adventurous. Additionally, it includes cooking advice and technique videos.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).